Competitive companies know that digital marketing is essential. It’s no longer a question of “Does my organization need a Facebook account?” Now businesses and nonprofit organizations want to know “Is my Facebook account an effective part of my marketing strategy?” Put simply, is it worth it?
Video continues to be one of the most effective elements in a digital marketing strategy for good reason. Video is so much more engaging and memorable and with the technology available, anyone can produce videos from the comfort of their home or office. Here are 5 ways to help you produce a quality video.
While being creative comes naturally to many, others struggle and falsely label themselves “uncreative.” Not everyone is composing the next Grammy-award-winning song or painting the next museum masterpiece, but everyone faces daily challenges that require them to flex their creativity muscle–whether you’re raising a strong-willed child or running a small business, you will need to exercise creativity.