A brand audit is a checkup that assesses your brand’s position in the industry, its strengths and weaknesses and any opportunities to strengthen your marketing tactics.

It will evaluate three important areas:

1. Internal branding: your brand mission, vision, values and unique value proposition.

2. External branding: your business logo, print and digital marketing materials, website, social media presence, and business documents like contracts, invoices, etc.

3. Client/brand interaction: your onboarding process, customer service, and customer support.

So, how is your brand performing? Use this checklist along with our blog post, Six Steps for a Complete Brand Audit this New Year to find out!

About the Brand Audit Checklist
The Brand Audit Checklist is a digital download available to you as a complimentary resource from intraMuse Creative. When you select it to “purchase” you will go through a quick checkout using your email and then the product will be available for immediate download and you will receive an email confirming your selection with a link to the product. The file is a PDF, so you will need Adobe Acrobat Reader to view, it has form fields enabled so you can complete the form on your computer, tablet or mobile device. You can also import it into iPad apps like Goodnotes and take the time to fill it out with your stylus.

Be sure to check out the companion resource we've written: Six Steps for a Complete Brand Audit This Year