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Brand Audit Checklist

Is your brand working as hard as it could be?
The Marketing Audit Checklist from intraMuse Creative helps you take a strategic look at your brand’s performance — from internal clarity to external impact — so you can identify what’s working, what’s not, and where to focus next.

This free audit tool walks you through key areas of your business to uncover blind spots and opportunities for growth:

  1. Internal Branding – Evaluate your mission, vision, values, and unique value proposition to ensure they still align with your goals and audience.

  2. External Branding – Review your logo, marketing materials, website, and social media presence for consistency and relevance.

  3. Client & Brand Interaction – Assess your client journey, from onboarding to communication and customer support, to ensure a seamless brand experience.

By the end, you’ll have a clear picture of your brand’s strengths, weaknesses, and next steps to elevate your marketing strategy.

Details:

  • Instant digital download (fillable PDF)

  • Easy to complete on desktop, tablet, or mobile

  • Free resource from intraMuse Creative — your partner in brand strategy, identity design, and creative direction.

Use this checklist alongside our companion article, Six Steps for a Complete Brand Audit This Year, to create a powerful foundation for growth and clarity.

A tablet on a cozy table displays the intraMuse Creative Marketing Audit Checklist beside a latte and notebook, showing a detailed branding and marketing review worksheet for small businesses.

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