Find a name that fits — with strategy and intention.
If you’ve got a brilliant idea but can’t quite land on the perfect name, this free workbook will help you move from uncertainty to clarity.

The Build A Better Brand! Business Naming Workbook walks you through three guided steps to develop a name that reflects your identity, resonates with your audience, and supports long-term brand growth.

Here’s what’s inside:

• Step 1: Word Bank – Brainstorm and mind-map words that align with your mission, audience, and tone.

• Step 2: Name Categories – Experiment with creative combinations across styles like descriptive, playful, modern, and metaphorical.

• Step 3: Evaluation – Score and compare your top name ideas using strategic questions to identify your strongest contenders.

This digital workbook also helps you clarify your brand personality, values, and positioning before naming — ensuring your choice aligns with how you want people to remember you.

Details:

• Instant digital download (fillable PDF)

• Works with Adobe Acrobat Reader, Goodnotes, or other digital-note apps

• Free resource from intraMuse Creative, your partner in brand strategy, identity design, and digital storytelling

Whether you’re starting a new business, rebranding, or refining your identity, this guide helps you name with purpose and build a stronger foundation for your brand.